How to Double Down on Success at a Casino

You walk into a twinkly casino, fill up at the buffet and are ready to roll the dice. But you’re in for a shock. The odds are stacked against you, and you’re going to lose money hand over fist. What’s more, there’s no way you can get that cash back once you’re out. Gambling is a highly addictive activity, and people who make reasoned financial decisions on a day-to-day basis can easily lose hundreds or even thousands of dollars by rolling the dice or playing cards.

In fact, casinos know this very well. That’s why they don’t have any clocks on their floors, because they want you to lose track of time so you spend more money. They also encourage players to lose track of time by giving them a constant stream of noise and flashing lights. The noise and lights create a manufactured sense of euphoria that keeps gamblers on the floor and playing more. In addition, when other players hit those rare big wins on a machine, cheers arise. These cheers keep the rest of the gambling population bleeding chips by creating a false sense of possibility.

For casinos, knowing what attracts your audience to your space and why they are there is the first step toward a successful marketing strategy. Demographics are a great tool for this, but it’s important to also understand what job your casino is “hiring” them to do. Whether that’s gaming, food and beverage, entertainment or group business, knowing what your audience wants will help you double down on success.