When most people think of casinos, they imagine a glamorous place to gamble the night away with friends. The glitzy decor, dazzling lights, and endless rows of slot machines are designed to lure visitors in and keep them coming back. But casino designers don’t just want to fill your pockets with your hard-earned money. They also want to make you crave more and keep gambling, even if the house always wins in the end.
Every game offered by a casino has a built-in advantage that ensures the house will win over time. Even with skillful play in games that require a certain amount of strategy, like blackjack, there’s no way for players to beat the house over the long run. So casinos use all sorts of psychology tricks and design features to make their patrons spend more, gamble more often, and crave the feeling of a near-miss.
Casinos attract a wide variety of guests, from retirees and bachelorettes to professional gamblers and heiresses. Many have been portrayed on film, from the infamous Casino in Las Vegas to Ocean’s 11. But most of these movies focus on a shallow view of what a casino is really all about.
The real casino business is much more complex and a lot less glamorous. Nonetheless, there are some tried-and-true marketing strategies that can help you get more from your casino and boost its revenue in the future.