Casino – Marketing to Millennials

Casino is a 1995 film directed by Paul Verhoeven. It is a tale about gambling, seduction, crime, and power. It features Robert De Niro as Sam “Ace” Rothstein, a professional gambler who lives in Las Vegas. He is the king of the city, but also a man who loves and trusts others—which is dicey at best when you’re dealing with casino security.

Something about gambling encourages people to cheat or steal, and Casino is no exception. It includes a scene where casino security guards skim cash from the money tables, and a scene where Sam’s wife Ginger (Samantha Mathis) euphorically exclaims that she could keep a guy awake for two or three days. And the movie’s climactic ending is a heist worthy of any Hollywood blockbuster.

As more millennials come into the gaming age, it’s critical to understand how their different priorities and behaviors will affect casino marketing. For example, whereas boomers and Gen Xers will spend about 80% of their casino visits on gaming, millennials will likely spend 70% of their time on non-gaming activities and services. This is why it’s important for casinos to invest in elevated entertainment and food options, digital components of floor games, and mobile marketing.

In addition, casinos need to stay on top of new trends like augmented reality and virtual reality. These technologies may not be appropriate for every casino, but they can help you reach a younger audience. You can also use geo-targeting to boost your visibility among event planners in your target markets. And you can make sure your casino gets prominent exposure through search ads when planners are ready to book.